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What Is Internet Marketing?

July 10, 2009 by  
Filed under Marketing

Internet marketing is the promotion and advertising of goods and services over the Internet. There are millions and millions of people on the Internet all of the time and many of them are looking for various products and services online. One reason is that the internet provides an easier way to shop, than getting dressed, driving to the shopping center and looking for products that way.

The Internet allows the consumer the opportunity to shop for specific items and find them in a hurry. Then price comparisons and sources are easy to set up. The whole process is quicker and more convenient for the consumer.

Internet marketing is accomplished by the seller finding out who the buyers are, where they live, what they are looking for and then connecting with them to offer them what it is that they want. This is not quite as easy as it sounds, but that is the ideal marketing process that is perpetrated on the web.

If I am selling men’s slacks, I will want to target the potential buyers of men’s slacks. I would want to know the demographics of what age group, married or single, educational status, and all of that, and then place ads and target that group of individuals.

Ads can be placed with Google adwords, and short classified ads will appear on the sidebar of pages that people of that demographic are likely to be looking at. Google will charge the advertiser so much per click or so much per impression.

With the advent of social media like Facebook and Twitter, there is an entirely new market opening up where there is a chance of an idea or a product going viral, where friends share with other friends a new product or idea.

The sophistication of marketing in these ways is still in its infancy and will mature into more finely tuned campaigns as the websites become more highly integrated with each other and the knowledge of sellers in these areas increase.

Some wonder if print advertising will go by the wayside, but at this point it is still very strong. As long as people read magazines, the print media will flourish. Television advertising is still a strong venue as well, particularly in the local areas. However, Internet advertising and marketing is catching up quickly.

Mobile Internet marketing is becoming a fast growing industry as many people carry their mobile devices with them wherever they go. That is probably the only place any ads with reach those people, because nearly 100% of any advertising will come to them over their phone.

There is no doubt that more and more people are turning to online marketing as their source of looking for merchandise. It is much easier and focused for someone to do their shopping that way. If someone is driving around near lunchtime and they are looking for a Pizza Hut restaurant, all they have to do is pull out their smart phone and it will quickly tell them where the nearest restaurant is located, with a map.

So, hang on to your hat, the best is yet to come in the realm of Internet marketing.

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