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The Good And The Bad Of Using The Plastic Business Cards

September 19, 2010 by  
Filed under Business

Businesses today are using the plastic business cards more than ever, and there is a good reason for this. They are discovering the many advantages of using cards of plastic opposed to using cards made of paper, but some disadvantages exist too. To be able to tell which card is ideal for you, there are some points below that you should know.

Plastic business cards can be a way to boost your business in many ways. They are more durable than paper cards, and are certainly more durable. You can give them out to people without worrying that they will get trashed in wallets, or dissolve in case they are washed. There are almost as many designs to choose from as other cards, and they won’t fade over time. There are many different companies offering plastic business cards, much more than just a few years ago.

Normally a strip or number is imprinted on these plastic cards, this enables you to know whenever the customer uses it, and allows you to track what merchandise they are buying or selling more efficiently. You are able to customize what you are buying, this way you are not ordering merchandise that does not sell. This lowers your overhead expenses, due to the fact the items don’t just sit taking up valuable storage space. You get more satisfied customers, because they are able to get their products faster without any delay.

Using plastic cards can drastically reduce marketing and advertising, because a discount or loyalty card really speaks for itself, and you don’t have to spend extra promoting your business or product. Owners who use plastic cards have more buying power, and can get better deals on the products or services they buy. This is one of the things that really attract people to them.

Customers using these plastic business cards feel a bit special too, and this makes them us them a bit more the regular cards, increasing your total sales. The use of these cards also makes them think they are receiving benefits and discounts not given to the rest of the customers who do not use the plastic cards.

While these are many of the good points to the plastic business cards there are also some bad points to them too. One bad point is plastic will not easily break down like paper will, which causes more problems in the landfills.

While they can be stunning with the right design, they can also be more expensive to make, take longer to produce, and so you will have to wait longer to get them back from the company. Once they have been printed, it is harder to get changes done, and this in itself can be expensive.

With so many different companies now offering plastic business cards, you really need to shop around. Because they can be more expensive that regular cards, you need to make sure you are getting the most for your money. It is a good idea to take your time, research these companies, and find the one that best suits your needs. You need to consider things like shipping costs, what designs are available, and printing styles. Because plastic can be thinner than paper, you may find cheaper shipping on these cards.

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