The Advantages Of A Franchise
March 12, 2010 by Jack Andee
Filed under Finance
With the current economic climate more people are turning to self employment as a method of earning a living, some people look at purchasing a franchise as a way into self employment. Recently the number of businesses looking to expand by the franchise route has grown considerably therefore there is a huge choice of different franchises take into account for the potential franchisee. Purchasing a franchise does have advantages over other self employment options and these are considered below:
- when purchasing a franchise you are purchasing a tried and tested business model, one which has been rolled out in many geographical regions of the country, so that you have evidence that the model works.
- the franchisor will provide a great deal of help, especially through the start up phase of the business (most businesses fail in the first eighteen months so help at this stage could be crucial). This help can be financial, help with equipment, a local advertising campaign or just simply the franchisor acting as a mentor to the new franchisee.
- the franchisee will benefit from the bulk buying power of the whole organisation, so materials is going to be cheaper than if purchased by a stand alone business.
- the franchisee may benefit from the reputation of the brand and from any national marketing campaigns which are run.
- the internal systems and methods can have been long established so there will be a defined way of doing things, therefore the franchisee do not need to have to spend time developing such systems and is free to spend more time developing the company.
- there is probably a policy within the organisation were good practice is communicated between the franchisees, this has the effect of every franchisee using the best bits from others performance to further improve their own business.
The list above will not be exhaustive and the benefits of franchises should be considered combined with disadvantages in order to make an informed decision on whether to obtain a franchise.
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