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SEO Training – Tips On Selecting The Best Trainer

November 28, 2009 by  
Filed under Marketing

SEO is a very differentiated domain of internet marketing. It is a combination of so many skill arenas. An effective SEO business will have a extended range of SEO skills within its team so that it can undertake the umteen issues that they will face in ranking a internet site on Google and other search engines.

However, training is very different. Someone that is great at creating results may not be good at putting across to others how they can get results.

Many SEO trainers are hands on SEO optimizers and they do not have a professional IT training background.

Here are five points to take note of when picking out a great SEO training business.


Ask the SEO company if their trainers are SEO professional people as well as fully fledged IT trainers. Do they have the slkill, know-how and skill to deal with individuals in a classroom situation so that the trainees can fully benefit from their SEO skills?


Does the SEO trainer have practical hands-on experience of ranking numerous different types of websites on Google, Yahoo and MSN – can they show you the results! Or is the trainer a script teacher – they learnt from a book all the theories but have not learnt the hard cold facts about SEO in the SEO ‘jungle’. Will they be able to lend to the table the help skills to solve YOUR problems on YOUR website? It’s a simple matter of asking.


What commercial background does your SEO trainer have? Have they a comprehensive web development background so that they can deal all the core areas that they need to help you rank and learn about ranking your website. A top flight SEO expert teacher should have 2+ years’ web development skills in both HTML and programming languages combines as a minimal.


Does the training come with any follow-up support? Like all training – on the day everything is easy – yet after the course when you get back the story is different! What after training support is offered by the SEO training company in writing so that you know you will be able to integrate your education effectively.


What is the company’s current ranking on Google? Have you checked what their current ranking is for keywords like SEO, SEO training, SEO services etc? If they are not on the first page or the top of the second page in the local Google site then maybe they are doing training too early before they have established themselves properly. So go check their rankings right away or just ask them!

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