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Internet Marketing On A Tight Budget

April 29, 2009 by  
Filed under Marketing

Creating an online presence is easier for companies than ever before, but maximizing your internet market strategy can be a tricky business. Unless you own a major corporation, it is likely that your online marketing budget is very small. Here are some tips for developing an effective strategy on a limited budget.

Define Your Audience

If you only have limited resources, you need to be absolutely sure that the resources you do have are been directed at the right audience. There is no need to invest a lot of money in creating complex profiles of your ideal customer. Your target demographic is likely to be fairly obvious – does your product appeal to men or women? Or young people? What is your customer’s spending power?

Understanding your customer demographic will give you some idea of where to focus your marketing efforts. For example, Pinterest is a growing source of marketing but its users are predominantly female. You do not want to waste money promoting a male orientated product on the website.

Constantly Review Your Goals

Ask yourself why you want to undertake internet marketing in the first place, and tailor your efforts accordingly. Your primary aim might be to increase sales revenue, or you may simply be trying to build awareness of your brand. Which brings us onto the next point…

Build A Brand

The Internet is a wonderful tool, but its potential means that there are dozens, if not hundreds, of companies competing for the same customers. To set yourself apart you need to create a unique brand image that will both attract customers and make your company memorable.

The easiest way to create a brand is through using your company’s website. If you have a budget, you should be investing a large chunk of it into some professional web design. Your website is an opportunity to show your customers your personality and why they should pick you over your competitors.

Search Engine Optimization

Unfortunately, creating the best website in the world will not guarantee lots of visitors. You need to have some savvy about what gets a website to the top of the search engine listings, and that means a familiarity with search engine optimization.

The principles of SEO are very basic. When you create a webpage, you need to be thinking about what keywords your visitors would be using to find it. Try to use these keywords in the titles and page description – but don’t over do it. Search engines will penalize you if it doesn’t look natural.

Social Media

Social media is playing an ever growing part in Internet marketing because it is cheap and effective. Being active on social media doesn’t just promote awareness of your products, it helps build vital relationships with customers. Give people a reason to follow your company and keep coming back!

Using Internet marketing is one of the most effective ways of growing a business. Knowing a few basic strategies will allow you to take advantage of this marketing method, without much expense.

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