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Internet Marketing 101 – The Power Of The Niche

April 2, 2009 by  
Filed under Marketing

You already know that it is possible to make money online through Internet Marketing or promoting other people’s products, but did you know that in order to make a lot of money, you need to focus on specific niches?

What is a niche?

It is really a small corner of a bigger topic. For example, when it comes to online dating or finding love online, there are several niches. We all know that people are constantly looking for love online. However, different people are looking for different kinds of love. While some people are looking for fast love, there are people who are looking for marriage. And then there are people who are looking for people who have the same interests as they do.

You’d be surprised that within the dating niche, there are many, many sub-niches like plus-size dating, dating for military singles, single parents, etc. Thus, if you really want to make money online, narrow your target to an even more specific niche.

Any niche that you can think of will always have a sub-niche or sub-niches that you can earn money from. For example, in the weight loss niche, sub-niches include weight loss supplements, exercise videos for losing weight, mind control for weight loss, etc.

The important thing to remember is that different people want to solve their problems differently. In the case of the sub-niches in the weight loss niche, there are people who want an easy way so they prefer supplements. Others, meanwhile, want to stretch themselves by using their minds to lose weight.

If you’re just starting out, it will help if you start with what you know and dig for sub-niches there.

However, we need to tell you that not all sub-niches are created alike and there are sub-niches that are more profitable than others. Your niche may or may not be profitable, however, the important thing to do is to get started and not procrastinate. If you find that you’re not earning as much as you should in your chosen niche, either you’re targeting the wrong people in the buying cycle or your niche is not that profitable at all.

One way to check if a niche is profitable is by searching on Google for any relevant keyword. If there are people who are advertising on Google for some related product, you can be sure that people are making from it. So, go ahead and work on your niche. Don’t be afraid of competition because it’s an indicator of how profitable your niche is.

If you’re not sure how to get started in Internet Marketing, the best way to go about it is by building a website.

Although you can build a website for free on Blogger.com or WordPress, we don’t recommend it because the websites that you build there aren’t your property, and there’s no telling if these sites are going to shut down your website for some real or imagined violation of their Terms of Service. Besides, it doesn’t cost much to build a website. A domain costs only $10 per year while a hosting account costs less than $15 per month.

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