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Getting Started In Internet Marketing

February 4, 2009 by  
Filed under Marketing

Internet marketing seems like a great idea for people who want their own business and freedom from the daily grind of a corporate job.

It can provide a great source of income, but it’s not so easy to get started and like many businesses, there are a lot more failures than successes. Let’s take a look at what you should do when starting out.

Product Ideas

Perhaps the first thing you should consider is the product or products you plan on marketing. Just about every type of conceivable product is marketed on the internet, from physical products, to e-books, to software.

You don’t even need to create your own products to market, you can choose to market the products of others as an affiliate. However, you should market products that you are knowledgeable about and have an interest it.

Design Your Site

After you have decided upon a product or products that you intend to market, the next step is to design your site. Even before you build your site, you should do some research and find the primary keywords that are related to your product offerings that you intend to rank well for in the SERPs. You need to do this so you can construct your site using content that will rank well for these keywords if you intend to get traffic from search engines.

You should also decide which type of platform you are going to use in constructing your site. Many people use content management systems such as WordPress or Joomla when constructing a site. You can come up with a functional site much more quickly and easily with these CMS systems and there are a huge number of plug-ins available for added functionality.

After you have decided upon the type of platform you are going to use, you need to start designing your site. One of the first things you need to do is to create a logo for your site. The logo you create will serve to market your brand, and you should use it in all your correspondence including emails and sales letters.

Next, you need to brainstorm and come up with copy for your site that will convert users to buyers! This is no easy task, and most people will have to make a number of attempts until they come up with copy that converts well.

Drive Traffic To Your Site

A good website is a necessity, but it isn’t worth much unless you can get visitors to your site. You can get web traffic in a number of different ways.

You can try to get traffic from organic search engine results or you can obtain paid traffic from a variety of sources.

Since it takes time to build up traffic from organic search engine results, you may want to get some paid traffic at first in order to see how visitors react to your site. Many people use PPC or pay-per-click in order to do this. Google Adwords, Bing, Facebook, and others offer PPC options. You may also want to look into Ezines as an option to get targeted traffic. Many people even buy banners on sites that have content that is related to their products or services.

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